Client - Memphis Grizzlies
Year - 2001
Problem - Making an existing arena ADA compliant while addressing conflicting stakeholder needs and concerns.
Problem details - When the Vancouver Grizzlies (NBA) moved to Memphis, Tennessee, they planned to play two seasons in the existing Pyramid Arena while a new $240 million venue was being constructed. The Grizzlies were immediately challenged to address a 1990 federal court decree - the result of litigation against the owners of the Pyramid Arena that alleged lack of access for people with disabilities.
McGuire Associates, Inc. Solution:
Solution details - McGuire Associates, Inc. was retained to renegotiate the 1990 court decree and address local issues that lead to the court order. McGuire Associates, Inc. action steps included:
Outcome - McGuire Associates, Inc. renegotiated the court decree and successfully gained win-win modifications. Individuals with disabilities gained seating dispersion and ticket pricing options; the Grizzlies gained critical seating for nondisabled patrons and increased revenues by millions of dollars.
Outcome details - In renegotiating the 1990 federal court decree, McGuire Associates, Inc. gained important concessions for the Grizzlies and for patrons with disabilities.
Individuals with disabilities gained dispersed seating around the stadium with comparable sightlines of the action on the floor. They also gained pricing options.
The Grizzlies gained critical space around the floor to put folding chairs for non-disabled patrons, increasing the organization's ticket revenues by millions of dollars.
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